When I was originally designing the Google Chrome icon, I went through many iterations to figure out how to best represent our brand new web browser. The design needed to stand out on the desktop, look stable yet dynamic, and use color to show some Google branding. Through the design process, another quality that became important to the team was to make the icon feel like a real, tangible object so that clicking on it would be like pressing a real button.
This June, we invited users to take the icon and actually build it in a new, creative way. Many people around the world accepted the challenge and submitted fun and surprising videos of their process. We got to see the icon made out of some interesting materials — like cups, dominos, food and even clothing — as well as many unique digital creations.
I was really impressed by the great care people took in recreating the icon, and I particularly enjoyed this video by Renaud, a fan of Google Chrome in Annecy, France:
A big thank you to everyone who sent us videos. Check out all the submissions here.