Camaro muscles its way to the podium!
At a press conference hosted today by the New York International Auto Show, Bridgestone Corporation, and BASF SE, the Chevrolet Camaro was declared the
2010 World Car Design of the Year.
The World Car Design of the Year category, and the corresponding award, is meant to highlight new vehicles with innovation and style that push established boundaries. Cars eligible for this award are taken from the list of 30 World Car candidates nominated by 59 World Car jurors from 25 countries across the globe.
“BASF is extremely honored to present the World Car Design of the Year award to General Motors for its magnificent Chevrolet Camaro design,” said Robin Rotenberg, Vice President, Corporate Communications and Chief Communications Officer, BASF Corporation. “Presenting this award to General Motors is extra special for us because the Camaro gets its color and shine from BASF.”
“In recreating this modern sports car, we have proven that people are just as passionate about Chevy as ever,” said Tom Peters, Chevrolet Design Director, Global RWD, Performance Cars and Full-size Trucks. “We have been delighted about the strong reaction to the Camaro. Even in markets that are new to Chevy, it has been creating an emotional appeal for the brand.”
More than 80,000 2010 Chevy Camaros have been sold since the car’s launch in early spring 2009. Camaro has outsold its closest competitor for the last ten months and retained the top position in the regular sports car segment in each of those months.
For more information about 2010 Chevrolet vehicles, please visit http://www.chevrolet.com/