Finbar McFall, Vice President, Marketing, Land Rover North America, blogs about the new Autobiography Black SUV.
It was fascinating to spend the day at The Quail: A Motorsports Gathering, during the Pebble Beach weekend, introducing our new flagship, the Range Rover Autobiography Black limited edition. This was a highly affluent audience to whom total luxury in a vehicle is a basic requirement. They enjoy bespoke luxury and craftsmanship in their sedans and sports cars and want, no expect, the same standard in their SUV.
That’s why there was so much interest in our new Autobiography Black limited edition. Created to celebrate the 40th anniversary of Range Rover, this is simply the most luxurious Range Rover model we’ve ever built. It sets a new standard in SUV interior craftsmanship and quality.
The exterior design is set apart with the use of unique Barolo Black paint, 20-inch diamond turned alloy wheels, unique front grille and side vents and an Autobiography Black tailgate badge. On the inside, hand-stitched semi-aniline leather covers the seats, fascia, door panels and the headliner. In addition the Autobiography Black limited edition comes with embossed black lacquer-finish veneers and rear seat headrests. Interior color choices include Jet/Jet, Jet/Ivory or Jet/Pimento.
I know a large part of the reason why buyers are taking a fresh look at our latest Range Rovers is because of the re-designed interiors. These changes have not only improved the functionality and ergonomics, but also take the interior quality and craftsmanship to a whole new level.
I’m sure it was a large part of the reason why Robb Report magazine just gave the Range Rover Autobiography its coveted “Best of the Best” Award. It’s also part of the reason why Range Rover sales were up 51 percent in July compared to July 2009.
Certainly, over the coming months we’ll be increasing our marketing focus on the Autobiography range. We see it as a new chapter in Range Rover’s success story.
For more information about Land Rover & Range Rover vehicles, please visit http://www.landrover.com/us/en/lr/