Chevrolet celebrates American cultural icons in London; pays tribute to Jake & Ellwood with a one-off black & white ‘Cruzemobile’ and concert by the Cruze Brothers.
In life, not everything is black and white. But for one night only at London’s famous Ace Cafe, it was. The car, the band, and the venue: A glorious celebration of Americana and Chevrolet’s 100th anniversary. Chevrolet also revealed a very special one-off Cruze, which pays tribute to one of the most iconic movies of all time, above.
The Cruzemobile echoes the look of the outrageous Bluesmobile, made famous by John Belushi and Dan Ackroyd in The Blues Brothers, right, a film with one of the most famous movie soundtracks of all time. And to further add to the celebratory theme, Chevrolet’s own Cruze Brothers band performed a live set to a crowd of over 500 guests at the Ace Cafe, a famous car, bike and music venue on London’s famous North Circular Road. It was opened in 1938 and post war, with the British motorcycle industry at its peak and became the place to meet until its closure in 1969. It was re-opened in 2001 by Mark Wilsmore on its original site.
Since then, it has grown to once again be a popular venue for car and bike fans across Europe, with meetings for various types of vehicles on every night of the week. The Cruze Brothers act was the highlight of the late-summer, All-American Cruise-In, which attracted fans from all over the continent. The Cruze Brothers - music teachers Dave Wiggins (Joliet Jake) and James Proctor (Ellwood) from St Neots, Cambridgeshire - have been touring together as a tribute band for the past two years.
The Ace Café Reunion Tour, part of the launch of Ace Café North America, will be bringing the Ace Café experience to the U.S. Final negotiations are underway to create their signature restaurant and motorsports gathering venue in Tacoma, WA as part of The LeMay – America’s Car Museum. The LeMay will be one of the largest auto museums and motorsports attractions in the world.
For more information about The LeMay – America’s Car Museum, please visit, http://www.lemaymuseum.org/
Check out the Ace Café Reunion Tour at,
http://www.motorcycleclassics.com/bulletin-board/ace-cafe-reunion-tour-2011.aspx#ixzz1WGXoFO5f
For information on the latest Chevrolet vehicles, please visit, http://www.chevrolet.com/#centennial