| Activity | Google Searches |
| CO2 emissions of an average daily newspaper (PDF) (100% recycled paper) | 850 |
| A glass of orange juice | 1,050 |
| One load of dishes in an EnergyStar dishwasher (PDF) | 5,100 |
| A five mile trip in the average U.S. automobile | 10,000 |
| A cheeseburger | 15,000 |
| Electricity consumed by the average U.S. household in one month | 3,100,000 |
We work hard to provide our users with the fastest products using the least amount of energy. We have a team of dedicated engineers focused on designing and building the most efficient data centers in the world. In fact, through efficiency innovations, we have managed to cut energy usage in our data centers by over 50 percent, so we're using less than half the energy to run our data centers as the industry average. This efficiency means that in the time it takes to do a Google search, your own personal computer will likely use more energy than we will use to answer your query.
And the energy used by computers is growing; people are more plugged-in today than ever before in history. There are more than one billion PCs and laptops currently in use, and that number is expected to grow to four billion by 2020. We've got cell phones, PDAs, iPods, and GPS devices — not to mention the data centers that store all of our digital information "in the cloud." The electricity needed to run all of our computers, gadgets, and gizmos is growing and now accounts for half of all ICT emissions. (ICT stands for "information and communications technology.")
Although the amount of energy used to power ICT is growing, it's important to measure all of the ways information technology helps us save energy too. A study by The Climate Group, in fact, shows that ICT emissions pay for themselves (PDF) (and then some) by enabling significant reductions in emissions by other sectors of the economy. After all, it's much more efficient to move electrons than to move atoms. "Virtual" tools like email, video-conferencing, and search engines replace more carbon-intensive activities like snail mail, business travel, and driving.
We can still make progress at improving computing efficiency across the industry, however, and Google is committed to doing so. In 2007 we co-founded the Climate Savers Computing Initiative, a non-profit organization committed to reducing global CO2 emissions from the operation of computers by 54 million tons a year by 2010. Check out their website for more information on how you can reduce the environmental impact of your own computer use.