IT'S a company that - despite a proud history of its products proving popular - seems to go from crisis to crisis.
No, it's not News International but Saab, the Swedish car company which only a few weeks ago narrowly avoided closure after it got a huge order from China. An order that'll include the impressive second generation of the 9-5.
This car, a distant cousin of Vauxhall's acclaimed Insignia, is the model which will make or break Saab's future, and if it's going to succeed it's got some very strong competition to see off. Is the 9-5, which starts at a shade over £27,000, good enough to tempt you away from not only the BMW 5-Series, but also a revitalised Jaguar XF and Audi's A6?
The good news is that you shouldn't let its General Motors origins put you off; not only is the Insignia a startingly good base to start off, being an impressive cruiser in its own right, but the 9-5 is sufficiently Saab-ish in its own right.
Thanks to an ergonomically-gifted dashboard all of its own, clever toys like the night function for the instruments and an exterior that's challenging without being ugly, you're in no doubt that the new Saab is light years ahead of its predecessor.
Yet it's successfully carried over the one thing I adored about the old model - the comfort. Even though the model I tried was the 2.8 diesel version, it's near-silent once you get up to speed and the seats, front and back, are among the comfiest I've ever experienced. If you're an executive who regularly gets a numb bum, this is the car for you.
It's just a shame that - at least on the particular car I tested - builld quality wasn't quite up to the standards of its rivals, with a chrome surrounding on one of the rear doors coming loose. I can only hope it's an isolated incident, but even then you'd have to concede the bunker-like BMW 5-Series feels more solid.
The 9-5 might not tick as many of the boxes as its rivals but feels somehow more engaging for it; what it lacks as an all-rounder in makes up for in personality, which this saloon has in spades. If you're in the market for an executive saloon but find the big sellers a bit boring, you won't be disappointed with this leftfield alternative.
We should do our bit to save Saab, because they make good cars.