No matter how you spell it, Rosso Corsa or Ferrari Red coats nearly
40 percent of all new Ferraris sold in North America. The second most
popular color choice may surprise you.
The first step in personalizing a Ferrari comes with color choice, and it might come as a surprise to some, but Ferrari offers many more choices than red! For the record, the official name of the color that some in the media and public have dubbed "Ferrari Red" is Rosso Corsa. This highly popular choice, which nearly four in 10 North American clients choose, comes from the standard color palate.
After red, black (Nero) is the next most popular color for Ferraris, worldwide and in North America, accounting for about one in five cars. It, too, is from the standard palate. Purchasers can choose colors from two other groups, metallic colors and "1950s and 1960s" colors, and they can also request special-order colors. The silver/gray (Grigio) families, found on the metallic color palate, make up the third most popular Ferrari color group. The metallic palate also features some stunning blues, including the extra-cost Azzuro California, which was the launch color for the California model; it is featured in many official factory photos and videos.
Black is the second most popular Ferrari color worldwide!
The appropriately named "1950s and 1960s colors" include 10 choices. Blu Scozzia, for example, is a modern take on Blu Sera. Verde (green) looks particularly stunning on classic Ferraris, and now, new ones as well. This group also includes non-metallic grays, a unique offering among high-line cars.
Worldwide Ferrari client color preferences have changed over dozen or so years. Red has been consistently popular, and black has roughly doubled its share since 1997. White (Bianco Avus) is now more popular than yellow (Giallo Modena) on new Ferraris. Ferrari offers some stunning blues in the standard, metallic and historic color palates. Blu Tour de France, a metallic, goes on nearly one in 25 Ferraris in North America.
As part of the Carrozzeria Scaglietti Personalization Program, Ferrari can paint a car any color the client requests. The client must first approve a panel painted in the color, however, before Ferrari will commit the entire car. Longtime Ferrari partner, Carrozzeria Zansi, is entrusted with handling special exterior colors and has been doing so since the early 1960s. (Source: Ferrari North America Newsletter).
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